The 7 Keys to Do-It-Yourself SEO

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 Have you ever felt intimidated by the complex, jargon-laden information on Internet marketing for small businesses that is available online? Have you ever been shocked at the high fees that SEO – search engine optimization experts charge? Have you ever wondered: What is search engine optimization, and how can I achieve it? Keys to Do-It-Yourself SEO.
 You can, and the answer is yes! Search engine optimization is applied web marketing is simple. It all comes down to the keywords in your text copy. Let’s summarize it in seven points.
 1. A domain name that reflects your site’s purpose is a good choice. If you sell widgets, even if your business is established, you shouldn’t register at You should register something similar to instead. This would encourage confidence in widget-buyers who may not have heard of Fred John, the widget-maker.
 2. Your page URLs can be named based on similar reasons to the ones above. However, you have the option of being more specific. Search engines love to know the content of your page. Name a page after BigYellowWidgets.htm or a service (Buy-Widgets.htm). These pages will be displayed on sales pages.
 3. Search engines will be able to identify each page by the title tag text. Your keywords should be included in the title tags. You can use both singular and plural versions of these titles (people will search both), and you should make them unique and specific for each page. You could use “Widgets” and “After Sales Widget Services”. No matter what you do, don’t refer to the homepage as “Index”, but instead, treat it like a mini-description.
 4. Although the other tags at the top of an HTML page between the “HEAD” and the title tags are less important than the title tag, search engines still use the description tag to display what you want web users to see as they scroll down search results pages. Google and some search engines do not use the description tag. Google sometimes uses part of it with the main text around the most important keywords on the page. The description tag should be taken seriously. Keep it short (about 25-30 words) and as complete as possible within the limited space. Your most popular keywords should be included in your description tag. If your mouse pointer hovers over a graphic, the ALT tag will display a brief description. It is no longer considered to be important by search engines. The COMMENT tag is not displayed on the body page. It is used by coders or designers to remind themselves of what section of HTML coding they should be using. In the past, web admins used comments tags to insert keywords to improve their website ranking and promote it. However, nowadays, search engines don’t pay much attention to them.
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 5. Keyword density. Keyword density. Each search engine has a preference about how often a keyword phrase appears on a page to indicate its relevance (in other words, to help the engine understand the content of the page). As a guide, the optimal level is between 5 and 8 percent. It is important not to overdo it as it could be interpreted as keyword-stuffing or spam. Use your keywords in H1 and H2 heading tags. The H3 tag is also available, but search engines are unlikely to bother with it as it is less prominent and therefore less relevant to the page’s content.
 6. Good linking is an integral part of website marketing. The quality and quantity of backlinks from other websites will influence search engines’ assessment of the importance of your pages. In exchange for a backlink, ask other web admins who have sites with similar themes to yours. Your site should not be competing with theirs, but they should have a similar theme. Sometimes other webmasters may ask if they could link to your site. Other webmasters might ask you if they would like to link to your site. Make sure their site is relevant and has at least some Page Rank. Also, make sure it “feels” good and doesn’t have any unexpected surprises such as redirects or popups. It is not a good idea to associate with “bad neighborhoods”.
 7. Inbound links from other websites should contain essential keywords in their anchor text. Search engines will utilize this information to determine the importance and relevance of your pages. Inbound links from other sites should look something like this: (A HREF=””) Your essential keywords are included here (/A). Avoid something like “A HREF=””)click Here(/A), as it tells search engines nothing but that your site is all about “click here”. Take care!

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